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Story

Noa Lauryn is a soulful R&B artist with honest lyrics and feel-good energy. Inspired by artists like Jazmin Sullivan, Anderson Paak and Mahalia, she mixes acoustic and electronic sounds to create Neo-soul for the 2020’s. Her deep and powerful voice is carried by her Jazz and Hiphop rooted band, called The Incredibles. Live, they create an energetic show that is a whole separate experience from the records. Her sound varies from smooth R&B to Funky Soul.

Noa was born and raised in Amsterdam by a family of musicians. She grew up listening to the greats of (neo)Soul, like D’Angelo, Marvin Gaye and Lauryn Hill, and hanging out at her dad’s gigs from a young age (Manuel Hugas, i.e. Liquid Spirits). She studied Philosophy, but chose the musician’s path herself right after graduating. When she started releasing music in 2021, she got noticed immediately by Dutch national radio (NPO2, Sublime FM) and press LINDA Magazine (Angelique Houtveen), 3voor12 and Dansende Beren (BE). That year she also participated in traveling showcase festival Popronde. 

Since then, she has been nominated “Best Talent” in the Sublime Awards, has released a single with saxophone legend Candy Dulfer and has played numerous festivals through the Netherlands (i.e. Red Light Jazz, Haarlem Jazz & More, Melkweg RADAR, Vorstin Patat Met, Vondelpark Openluchttheater, Grachtenfestival), and some in Germany. Last year she released her debut album “coin collection” with shows in i.e. Paradiso and Luxor Live. The album has now reached over 6 million streams and her latest releases are played regularly on Sublime and NPO Soul & Jazz. For bookings, she is working with We Crave Music (Candy Dulfer & Rafael Nagelkerke) and she is signed with Vokall Records, in Amsterdam.

In April 2025, she will release her next EP called “Always On Time”. This project has come out of a yearlong burnout after the release of her debut album. On this record, she reflects on the pressure of time in our society and explores how she can change this in her life. She also sings about letting the pressures of time go and makes a mockery of her own inability to ever be on time. The overall feel of the record is light and uplifting and signals her newfound positivity to move on and make new music. This release will be accompanied by a club tour in the Netherlands.

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